Gallery Format - Visual Identity

Client: Student work
Dicipline: Visual Identity
Collaboration with Vetle Sandvik Berre
Date: 2015

Format’s new logo symbolizes the variety and universality of the formats the artists works in. With a unique placed blank space that symbolizes the white walls in the gallery. Using typography and white space the visual profile makes room for the most important, the art.

This was made for a school project at Westerdals ACT. The picture are taken from Galleri Format website.


Andreas Bjørkeng Sogn – Urban Exploring
Andreas Bjørkeng Sogn – Urban Exploring
Andreas Bjørkeng Sogn – Urban Exploring
↑ Dynamic logo that adapts to different formats and objects.
Andreas Bjørkeng Sogn – Survival Guide
Andreas Bjørkeng Sogn – Survival Guide
↑ The identity is mainly based on black and white to maintain a neutral environment for the art. The use of colors besides black and white is selected from one of the pieces from the exhibition.
Andreas Bjørkeng Sogn – Urban Exploring
↑ Using the contour of a piece of art from the exhibition instead of showing the piece itself. Interesting shapes and forms which creates curiosity and variety.
Andreas Bjørkeng Sogn – Urban Exploring
↑ Business cards which is perforated in the middle so you can split it in half to create a new format. The card contains the same information on both sides so you don’t loose any information by splitting it.
Andreas Bjørkeng Sogn – Urban Exploring
↑ Interactive poster that allows the viewer to be a part of deciding the format. Simply take out a piece which contains all the information about the exhibition - and see how the poster’s format changes.
Andreas Bjørkeng Sogn – Urban Exploring
Andreas Bjørkeng Sogn – Urban Exploring
Andreas Bjørkeng Sogn – Urban Exploring
Andreas Bjørkeng Sogn – Urban Exploring
↑ A quick example of how the logo and typography will work on existing website.
Andreas Bjørkeng Sogn – Urban Exploring
Andreas Bjørkeng Sogn – Urban Exploring
Andreas Bjørkeng Sogn – Urban Exploring