NRC Group - Visual Identity (Ongoing Project)
Client: NRC Group
Dicipline: Visual Identity
The new brand strategy and visual identity was developed during a process involving NRC Group organization. The visual identity focused on having a corporate and an industrial feel to it. The organization wanted a green color for the identity to tell that they have a focus on eco-friendly and sustainability work. The 4 stripes of the logo is an abstract symbol of four railway tracks seen in perspective. The stripes can be used as a graphic element and as a pattern.